Will the Next Election be a Social Media Election?
Like many other people around the UK I have had an increasing number of political leaflets posted through my door as we approach the next election. However, whilst social media offers the opportunity for the candidates to engage in a conversation with their voters, the online element still seems to be secondary to the one-way [...]
How many Twitter followers should you have?
One of the problems with social media is measuring its impact. Whilst with Twitter it is tempting to use the number of followers as an indication of impact, followers are heavily dependent on the number of streams a Twitterer is following, and the number of updates a person has posted. A multiple regression analysis based [...]
extending Professional Active Life – Another perspective on engagement
Much of my work last week focused on the topic of social media non-adopters. After an enjoyable Black Country Social Media Cafe on Tuesday discussing social media non-adopters with the social media crowd, I spent the Thursday in London at an ePAL consensus building event discussing how to leverage retired professionals’ skills and expertise with [...]