David Stuart

Web Analyst and Consultant

Will the Next Election be a Social Media Election?

Like many other people around the UK I have had an increasing number of political leaflets posted through my door as we approach the next election. However, whilst social media offers the opportunity for the candidates to engage in a conversation with their voters, the online element still seems to be secondary to the one-way [...]

How many Twitter followers should you have?

One of the problems with social media is measuring its impact. Whilst with Twitter it is tempting to use the number of followers as an indication of impact, followers are heavily dependent on the number of streams a Twitterer is following, and the number of updates a person has posted. A multiple regression analysis based [...]

extending Professional Active Life – Another perspective on engagement

Much of my work last week focused on the topic of social media non-adopters. After an enjoyable Black Country Social Media Cafe on Tuesday discussing social media non-adopters with the social media crowd, I spent the Thursday in London at an ePAL consensus building event discussing how to leverage retired professionals’ skills and expertise with [...]

Why a Blog?

This blog is for letting people know some of the things I am working on, although it is extremely infrequent. As my writing has expanded from blog posts to professional journal articles, and finally to books, the number of blog posts I write on my various blogs has inevitably tapered off.

Why blog? For me it turned out to be the first step on the road to a book deal!

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