Twitter Network Analysis: Tweetminster

In my previous post I looked at measuring Twitter impact by comparing actual number of followers with expected number of followers based on ‘following’ and ‘updates’. Whilst that provides a simple means of analysis, Twitter is a social network site and (where possible) should be view at the network level. This post uses social [...]

How much do Digital Marketing Companies really know about the web?

I have just been compiling a web analysis report for a digital marketing company about the web presence of four different digital marketing companies. At the end of which I find myself wondering: How much do digital marketing companies really know about the web?
The company web sites were, on the whole, very professional looking sites. [...]

Why a Blog?

Successful adoption of the web is not based on having static web pages that tell your customers what you do, but having interactive spaces that allow you to engage with your customers and show them what you do. This blog will be one of the places that people will be able to see the sort of the work I do and the services I offer.

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