David Stuart » Facebook http://www.davidstuart.co.uk/blog Web Analyst and Consultant Sat, 28 May 2011 17:02:13 +0000 en hourly 1 http://wordpress.org/?v=3.0.2 Does your organisation really need a Facebook page? http://www.davidstuart.co.uk/blog/2009/11/does-your-organisation-really-need-a-facebook-page/ http://www.davidstuart.co.uk/blog/2009/11/does-your-organisation-really-need-a-facebook-page/#comments Wed, 18 Nov 2009 17:57:29 +0000 admin http://www.davidstuart.co.uk/blog/?p=125 I received a phone-call the other week from a local business that wanted help creating a more effective online web presence. Their notion of making the web work more effectively was incorporating a host of social media technologies, and creating a presence on some of the most popular social media sites.   “We don’t even have a blog!” the caller stated, by way of emphasising the organisation’s online dire  straits.  Unfortunately they weren’t asking “Do we need a blog/a facebook page/a Twitter stream?”

There are two possible positions for the web ‘expert’ to take:

1) Snake-oil salesman – offering the potential of untold wealth if only the expert were allowed to set the client up with a Twitter account.

2) Consultant – offering to provide a realistic analysis of how the business could incorporate social media technologies as part of the working practices, and the steps they could take to measure the effectiveness of the particular social media strategy.

Unfortunately the offerings of the snake-oil salesman are far easier to sell, and this particular client didn’t get back to me. Whilst businesses increasingly recognise the potential of social media, they often just want to use a particular technology or site because it’s popular in the press. The rise of the social media snake-oil salesman is merely a case of supply meeting demand.

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