David Stuart » Amazon http://www.davidstuart.co.uk/blog Web Analyst and Consultant Sat, 28 May 2011 17:02:13 +0000 en hourly 1 http://wordpress.org/?v=3.0.2 Amazon’s algorithms have a long way to go… http://www.davidstuart.co.uk/blog/2009/11/amazons-algorithms-have-a-long-way-to-go/ http://www.davidstuart.co.uk/blog/2009/11/amazons-algorithms-have-a-long-way-to-go/#comments Thu, 19 Nov 2009 11:54:25 +0000 admin http://www.davidstuart.co.uk/blog/?p=134 Amazon.com have become very successful booksellers not only through their range of books, but through the vast amounts of data they collect and use to suggest additional books of interest to customers. This morning I was reminded of the crudeness of the current algorithms.

amazonemailWhist the fact that I bought The Wealth of Networks is one reason I might be interested in Social Computing and Virtual Communities, it is far more likely that I will be interested because I co-wrote chapter 12 of the book:  Social Network Sites: An Exploration of Features and Diversity.

Whilst we may be fearful of the amount of data organisations collect about us, at the same time we can’t help but be intrigued by the possibilities the data collection could offer in the future, when the algorithms are up to the job.

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