Forget about Search Engine Optimization!
As I thought I had subjected everyone I know to my anti-SEO rant, I was quite surprised to be asked for some SEO advice on Twitter earlier: I hate SEO because the focus is wrong. Whereas SEO is about getting the best search ranking possible, the focus should be on engaging as effectively as possible: [...]
Naver: Looking beyond Google/Yahoo/Bing
When it comes to search engine APIs, there are increasingly slim pickings from the big three: Google dropped the SOAP API for the AJAX API; Live/Bing dropped their link commands; whilst no one seems to know what will happen with Yahoo’s API in the future. With search engines potentially offering extremely valuable information it is [...]
Social Media Metrics and Scholarly Publishing 2.0: A couple more articles
I have been lucky enough to be snowed under with work over the last couple of weeks, with a lot of my time being spent working on a couple of articles I have been asked to write: one on social media metrics; and one on scholarly publishing 2.0. As I’ve mentioned before, I love writing [...]
Tom Watson MP at the Black Country Social Media Cafe
BCSMC
If/When Bing turns off Yahoo’s search operators: URL citations
Bing-powered-Yahoo search will give the two organisations more bargaining power with potential advertisers, but it is bad news for innovation in search and the third-party users who build around the companies’ offerings. Yahoo and Microsoft have very different attitudes to sharing their data, whereas Yahoo have provided the great API – Yahoo BOSS – with [...]
Outsourcing your ‘Link Building Services’?
If you’re lucky you will have a couple of weeks spam-free when you first set up an email address. Today I received my first piece of spam in my new email account: ‘Link building services’ are a particular pet-hate of mine. Whilst I accept the need to market web sites, trying to buy your way [...]
Enterprise 2.0: A simplistic diagram
Despite it only being Monday morning, my first full week as an independent web analyst and consultant is already looking positive. So far this morning I have confirmed a consultancy contract that will see me become a multi-millionaire (unfortunately in South Korean won rather than British pounds), and sent off an article I was asked [...]
extending Professional Active Life – Another perspective on engagement
Much of my work last week focused on the topic of social media non-adopters. After an enjoyable Black Country Social Media Cafe on Tuesday discussing social media non-adopters with the social media crowd, I spent the Thursday in London at an ePAL consensus building event discussing how to leverage retired professionals’ skills and expertise with [...]
Bing Roundtable: Where was the innovation?
I spent yesterday evening at a roundtable with some of the people from Microsoft as they got feedback on Bing. Jordi Ribas, seen in the video below talking about the Microsoft Search Technology Centre in London, took us through the things Microsoft are trying to do with Bing. Basically: Get the fundamentals right Become less [...]
How much do Digital Marketing Companies really know about the web?
I have just been compiling a web analysis report for a digital marketing company about the web presence of four different digital marketing companies. At the end of which I find myself wondering: How much do digital marketing companies really know about the web? The company web sites were, on the whole, very professional looking [...]
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