Lawyers on MySpace?

Posted on | December 18, 2009 | No Comments

As I’ve mentioned before,  and will no doubt mention again: there’s no one-size-fits-all approach to social media. Just because a particular web site or technology is flavour of the month doesn’t mean it’s necessarily right for you or your business. In fact your ideal network may be one considered past its prime.

I came across a good example of this at today’s Birmingham Social Media Cafe, where I spoke to a couple of people from Cornwall Street Chambers Media Law Group (CMLG).  Despite new media’s talk of the demise of MySpace in favour of the less-gaudy Facebook, and the more business-orientated LinkedIn, CMLG find that MySpace is still a web site that works for them.

• MySpace has the demographic they want to work with.
• They find that they can fit MySpace into their personal routine.

Surely these are the two most important factors in the adoption of any social media technology.

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