Amazon’s algorithms have a long way to go…

Posted on | November 19, 2009 | No Comments

Amazon.com have become very successful booksellers not only through their range of books, but through the vast amounts of data they collect and use to suggest additional books of interest to customers. This morning I was reminded of the crudeness of the current algorithms.

Whist the fact that I bought The Wealth of Networks is one reason I might be interested in Social Computing and Virtual Communities, it is far more likely that I will be interested because I co-wrote chapter 12 of the book:  Social Network Sites: An Exploration of Features and Diversity.

Whilst we may be fearful of the amount of data organisations collect about us, at the same time we can’t help but be intrigued by the possibilities the data collection could offer in the future, when the algorithms are up to the job.

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