Amazon’s algorithms have a long way to go…

Amazon.com have become very successful booksellers not only through their range of books, but through the vast amounts of data they collect and use to suggest additional books of interest to customers. This morning I was reminded of the crudeness of the current algorithms.
Whist the fact that I bought The Wealth of Networks is one [...]

Does your organisation really need a Facebook page?

I received a phone-call the other week from a local business that wanted help creating a more effective online web presence. Their notion of making the web work more effectively was incorporating a host of social media technologies, and creating a presence on some of the most popular social media sites.   “We don’t even have [...]

Why a Blog?

Successful adoption of the web is not based on having static web pages that tell your customers what you do, but having interactive spaces that allow you to engage with your customers and show them what you do. This blog will be one of the places that people will be able to see the sort of the work I do and the services I offer.

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