How many Twitter followers should you have?

One of the problems with social media is measuring its impact. Whilst with Twitter it is tempting to use the number of followers as an indication of impact, followers are heavily dependent on the number of streams a Twitterer is following, and the number of updates a person has posted.

A multiple regression analysis based on [...]

Forget about Search Engine Optimization!

As I thought I had subjected everyone I know to my anti-SEO rant, I was quite surprised to be asked for some SEO advice on Twitter earlier:

I hate SEO because the focus is wrong. Whereas SEO is about getting the best search ranking possible, the focus should be on engaging as effectively as possible: content, [...]

Why a Blog?

Successful adoption of the web is not based on having static web pages that tell your customers what you do, but having interactive spaces that allow you to engage with your customers and show them what you do. This blog will be one of the places that people will be able to see the sort of the work I do and the services I offer.

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