Outsourcing your ‘Link Building Services’?
Posted on | July 28, 2009 | No Comments
If you’re lucky you will have a couple of weeks spam-free when you first set up an email address. Today I received my first piece of spam in my new email account:
‘Link building services’ are a particular pet-hate of mine. Whilst I accept the need to market web sites, trying to buy your way to the top of Google is not the answer. It’s basically an immoral practice where the only people who gain from ‘link building services’ are the people selling the links.
Scenario 1- The links are worthless
Most of the links being sold are worthless. A brief look at the domain this email came from, the associated domains, and the lack of links they themselves receive, quickly indicates worthless nature of this particular offering.
Scenario 2- The links are worth something
Whilst a lot of the links sold are worthless, there are some that may actually enhance your ranking, at least in the short term. Eventually someone will spend more on link building, or Google will recognise the links as spam, and you will have to buy even more links. A vicious cycle of link buying with little purpose. If your site or your content is not good enough [and it's not if you're having to buy web links] then people are not going hang about. All you are doing is wasting money and potential customer’s time.
Whilst ‘Ruby’ may “look forward to my response”, I doubt my response would be appreciated when it arrived. For the sake of politeness let us leave it as a “No thanks”.
Spend your money on creating a quality site and service; you will get the search engine ranking and traffic you deserve naturally. If you really want to give your site a kick start, why not be honest about it and spend the money on Google Ads.
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