Web Analyst & Consultant
As an independent web analyst and consultant I help individuals and organisations to understand their online web presence and advise them on how to engage with their target audiences more effectively.
An effective web presence is an essential part of any organization in the 21st century. Individuals and organizations are spending small fortunes on establishing flash and glossy-looking web sites, but with little idea of the effectiveness of the web sites. I can help organizations better understand their web presence, and that of their competitors, through a combination of link analysis, log analysis, search engine analysis, and conversation analysis.
The web is a constantly changing environment, and the rise of social media offers a host of new ways for organizations to engage with their customers. There is no one-size-fits-all solution, it is about finding solutions that best fit with an organization's objectives and working practices.
I have consulted for individuals and organisations of various sizes. From providing the European Commission with an overview of different research areas on the web, to helping a Member of Parliament engage more effectively with his constituents. The majority of my consultancy work, however, has been focused on helping various businesses embrace social media for the promotion of their products and services
Not search engine optimization
Search engine optimizers often offer organizations a magic bullet to boost their ailing web presence. Buy their services and your web site will appear on the front page of Google for certain keywords, or at least that is what they claim. However, the often used techniques of keyword stuffing and link farms are as likely to work against you as for you. The closest I get to the dark arts of search engine optimization is making sure that your web site is capable of being indexed by search engines.
The way to get a good search ranking is to create content of a high quality and engage with your users online. If you take this approach you will get both the search engine ranking you deserve and customer satisfaction.
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I am also an honorary research fellow in the Statistical Cybermetrics Research Group at the University of Wolverhampton, where I previously worked as Web 2.0 Research Fellow after gaining my PhD in webometrics, and a founder of the Black Country Social Media Cafe.
Contact ME
If you have any questions, or would like to know how I can help your organization, please feel free to contact me.
email: info@davidstuart.co.uk
mobile: +44(0)750 668 0243